Marketing to the guests who already know you

Every online order adds a guest to a list you own. Build campaigns in a block editor, send them to segments based on real order history, and let birthday and abandoned-cart emails run on their own

The cheapest guest to win is the one who has ordered before

Parsley keeps every guest’s contact details and order history in your hands, and turns them into an audience

  • A list that builds itself

    Every online order creates a guest with their email, phone, spend, and order history. No exports, no imports, nothing to maintain

  • Segments from real behavior

    Start with New, Regular, VIP, and At Risk, or build your own from total orders, total spent, average order, first and last order date, and location

  • Email and SMS

    Design emails in a block editor with headings, text, images, buttons, and dividers, or send a short SMS. Schedule for later and send a test first

Set it up once. It keeps sending

Abandoned-cart and birthday emails, on their own, all year

Pick a segment, see the count, send or schedule

Opt-ins and unsubscribes handled for you

Questions about Email Marketing

Where does my guest list come from?

From online orders. Guests choose whether to receive email and SMS at checkout, and each guest record carries their contact details and full order history.

Can I import my existing list?

Not today. Your Parsley list grows from orders, which keeps it clean and opted in. If you have a list elsewhere, tell us and we will help you plan the switch.

How many emails can I send?

As many as you like. There is no send limit and no charge per email. SMS campaigns may carry a per-message cost.

Can I see what a campaign earned?

Automations report open rate, click rate, orders, and revenue driven. One-off campaigns show their status, audience, and recipient count.