Customer story · New York, NY
Turco Mediterranean Grill
Turco Mediterranean Grill is a Turkish restaurant in New York, NY run by Celal. This is how they took their ordering, their website, and their guest list back from the marketplaces, and what happened next
- +$18,000
- Monthly direct online sales
- 2×
- Repeat orders
- 0%
- Commission paid
The challenge
Turco Mediterranean Grill had built a loyal following in New York, NY, but almost none of that loyalty showed up online. Orders came through third-party apps that took a cut of every ticket, kept the customer data, and buried the restaurant under competitors in search. Celal was spending more on commissions each month than on marketing, without a guest list to show for it.
What changed
The team moved ordering to a commission-free storefront on their own domain, rebuilt the website with the Parsley builder in an afternoon, and connected their Google Business Profile so every search result pointed home. Loyalty and gift cards launched the same week, and email campaigns started going out to guests the restaurant now actually knew by name.
“Fifteen years on Ninth Avenue and we were still paying the apps to reach people who already knew us. Now the orders come straight to the grill, and we keep every dollar.”
The results
Within the first quarter Turco Mediterranean Grill recorded +$18,000 in monthly direct online sales, with the majority of orders coming from returning guests. Direct orders now outnumber marketplace orders, the kitchen works from a single ticket queue, and the restaurant is recommended by name when people in New York, NY ask ChatGPT, Claude, or Gemini where to eat.
Free to start. Ready when you are
Everything Turco Mediterranean Grill uses, from ordering and the website to loyalty, email, and AI visibility, is included from day one