# Email Marketing: Marketing to the guests who already know you

> Every online order grows a guest list you own. Build campaigns in a block editor, target segments by order history, and automate birthday emails.

Every online order adds a guest to a list you own. Build campaigns in a block editor, send them to segments based on real order history, and let birthday and abandoned-cart emails run on their own

## The cheapest guest to win is the one who has ordered before

Parsley keeps every guest’s contact details and order history in your hands, and turns them into an audience

### A list that builds itself

Every online order creates a guest with their email, phone, spend, and order history. No exports, no imports, nothing to maintain

### Segments from real behavior

Start with New, Regular, VIP, and At Risk, or build your own from total orders, total spent, average order, first and last order date, and location

### Email and SMS

Design emails in a block editor with headings, text, images, buttons, and dividers, or send a short SMS. Schedule for later and send a test first

## Set it up once. It keeps sending

- Abandoned-cart and birthday emails, on their own, all year
- Pick a segment, see the count, send or schedule
- Opt-ins and unsubscribes handled for you

## Questions about Email Marketing

### Where does my guest list come from?

From online orders. Guests choose whether to receive email and SMS at checkout, and each guest record carries their contact details and full order history.

### Can I import my existing list?

Not today. Your Parsley list grows from orders, which keeps it clean and opted in. If you have a list elsewhere, tell us and we will help you plan the switch.

### How many emails can I send?

As many as you like. There is no send limit and no charge per email. SMS campaigns may carry a per-message cost.

### Can I see what a campaign earned?

Automations report open rate, click rate, orders, and revenue driven. One-off campaigns show their status, audience, and recipient count.

## Getting started

Email Marketing is part of every Parsley account. Your list is already growing with every order. Create an account at https://kitchen.withparsley.com/register, or [contact the team](https://www.joinmunch.com/contact).

Page: https://www.joinmunch.com/products/email-marketing