# Turco Mediterranean Grill customer story

> +$18,000 monthly direct online sales

- Restaurant: Turco Mediterranean Grill
- Location: New York, NY
- Cuisine: Turkish
- Owner: Celal (Owner of Turco Mediterranean Grill)
- Result: +$18,000 monthly direct online sales

> “Fifteen years on Ninth Avenue and we were still paying the apps to reach people who already knew us. Now the orders come straight to the grill, and we keep every dollar.”
>
> Celal, Owner of Turco Mediterranean Grill

Turco Mediterranean Grill is a Turkish restaurant in New York, NY run by Celal. This is how they took their ordering, their website, and their guest list back from the marketplaces, and what happened next.

## The challenge

Turco Mediterranean Grill had built a loyal following in New York, NY, but almost none of that loyalty showed up online. Orders came through third-party apps that took a cut of every ticket, kept the customer data, and buried the restaurant under competitors in search. Celal was spending more on commissions each month than on marketing, without a guest list to show for it.

## What changed

The team moved ordering to a commission-free storefront on their own domain, rebuilt the website with the Parsley builder in an afternoon, and connected their Google Business Profile so every search result pointed home. Loyalty and gift cards launched the same week, and email campaigns started going out to guests the restaurant now actually knew by name.

## The results

Within the first quarter Turco Mediterranean Grill recorded +$18,000 in monthly direct online sales, with the majority of orders coming from returning guests. Direct orders now outnumber marketplace orders, the kitchen works from a single ticket queue, and the restaurant is recommended by name when people in New York, NY ask ChatGPT, Claude, or Gemini where to eat.

Page: https://www.joinmunch.com/customers/turco-mediterranean-grill